Yesterday, 06:34 AM
You have approximately ten seconds of a customer's full attention. It happens when they reach the front of the queue and look down to pay. In retail, this is known as the "strike zone." If you aren't utilizing this space effectively, you are burning cash. Novak's Bakery works with café owners who are tired of low average transaction values. The goal is simple: stop the "just a coffee" transaction. You need to disrupt their routine and trigger a desire they didn't know they had.
The weapon of choice for this disruption is the donut. Why? Because it is universally recognised and universally loved. It doesn't require explanation. A complex pastry might confuse a hurried customer, but a glazed ring or a jam ball is instant visual shorthand for "delicious." By placing a tray of Wholesale Donuts right next to your card machine, you force a decision. The customer has to physically look past the food to tap their card. That micro-second is often all it takes to trigger the impulse.
But you have to be smart about how you present it. Abundance sells. A tray with two lonely donuts looks like leftovers. A tray piled high looks fresh and popular. It triggers a herd mentality—"everyone else is buying these, so I should too." You also need to remove the price friction. If a customer has to ask "how much is that?", you have lost the sale. Clear, bold pricing makes the decision logical as well as emotional.
Consider the "Anchor Effect." If you have a fancy €6 cake on the top shelf, a €3 donut on the counter looks like a bargain in comparison. It feels like a guilt-free add-on. Structuring your display to guide the eye and the wallet is a skill that pays for itself in days.
Stop being passive. Your counter is a stage, and your products are the performers. Put your best performers front and centre. Make it impossible for your customers to leave without a little something extra.
Conclusion Maximizing counter revenue requires strategic placement, visual abundance, and clear pricing. Using universally popular items like donuts in the "strike zone" disrupts customer routine and converts single drinks into higher-value combo sales.
Call to Action Turn your counter into a conversion machine with the irresistible range from Novak's Bakery. Order your stock today at https://novaksbakery.com/
The weapon of choice for this disruption is the donut. Why? Because it is universally recognised and universally loved. It doesn't require explanation. A complex pastry might confuse a hurried customer, but a glazed ring or a jam ball is instant visual shorthand for "delicious." By placing a tray of Wholesale Donuts right next to your card machine, you force a decision. The customer has to physically look past the food to tap their card. That micro-second is often all it takes to trigger the impulse.
But you have to be smart about how you present it. Abundance sells. A tray with two lonely donuts looks like leftovers. A tray piled high looks fresh and popular. It triggers a herd mentality—"everyone else is buying these, so I should too." You also need to remove the price friction. If a customer has to ask "how much is that?", you have lost the sale. Clear, bold pricing makes the decision logical as well as emotional.
Consider the "Anchor Effect." If you have a fancy €6 cake on the top shelf, a €3 donut on the counter looks like a bargain in comparison. It feels like a guilt-free add-on. Structuring your display to guide the eye and the wallet is a skill that pays for itself in days.
Stop being passive. Your counter is a stage, and your products are the performers. Put your best performers front and centre. Make it impossible for your customers to leave without a little something extra.
Conclusion Maximizing counter revenue requires strategic placement, visual abundance, and clear pricing. Using universally popular items like donuts in the "strike zone" disrupts customer routine and converts single drinks into higher-value combo sales.
Call to Action Turn your counter into a conversion machine with the irresistible range from Novak's Bakery. Order your stock today at https://novaksbakery.com/